It Was a Good Run: So Long and Thanks From the Editor

I would have preferred to got out like Carson and not Ali, but sometimes it’s hard to tell when it’s time to grab your hat.

Esthetic Lens started back in 2017 with a simple mission: Provide digital space for creative people who deserve a larger audience. After 5 years I feel comfortable saying that we did that. I started EL as a place that I had always hoped to find – a space where artists of all media could bring creative ideas about how to make best use of it. And while that did happen in some significant ways, it didn’t happen as much as I’d hoped.

That in no way diminishes the scale of our accomplishment: Almost 600 posts by people both famous and yet-to-be. I feel very fortunate to have been able to work with some of my heroes, along with some of my best friends. All-in-all it’s been a really good time.

But now it’s time to turn off the lights. In all honesty I just don’t have the time or energy for it any more, and I’m compelled to admit that there isn’t a huge audience out there clamoring for more of what we’ve offered. So I’ll be shutting it down in the next few weeks once we do some last-minute tidying.

In the meantime I urge you to enjoy some of this wonderful content, much of which helps to capture a very difficult historical moment, Creative Quarantine. There’s also a wealth of fantastic music writing by my lifelong friend David Tobocman. It’s been wonderful to watch him continuously deliver spirited, authoritative, and entertaining writing on music.

I also want to thank my good friend Jordan Schulman, who provided a gust of wind in our sails a couple years ago, bringing badly-needed energy and a cadre of folks ready to help keep this thing running.

Finally, I’d be remiss if I didn’t thank Bob O’Connell, and true friend who has provided invaluable counsel, financial support, and abiding friendship. I’m forever grateful for the friendship of all three of you.

There are so many others to name, not the lest of which would be the many artists who contributed their thoughts to this DIY magazine. I hope it was as fun for you as it’s been for me.

Thanks for supporting these artists – it makes a tremendous difference.

Dave Roth

Editor and Publisher